Audi, a brand synonymous with over 115 years of automotive innovation, and Feng Chen Wang, the pioneering Chinese-born, London-based designer, have ignited a dynamic collaboration that transcends traditional automotive partnerships. The synergy between these two visionaries was unveiled at the “Jin Zai Audi” salon, a platform for exploring the emotional connection between design, culture, and the future of mobility.

The salon, featuring Feng Chen Wang and Jennie Mo, Head of SAIC Audi Brand Communications, delved into the shared spirit of progress that unites Audi and Feng Chen Wang, resulting in a unique collaboration that redefines automotive and fashion aesthetics.

SAIC AUDI’S LEGACY OF PROGRESS: A FOUNDATION FOR INNOVATION

Jennie Mo illuminated Audi’s enduring commitment to innovation, tracing the brand’s roots back to the merger of four German manufacturers. “Progress is in Audi’s DNA,” she emphasised. “Our brand motto, ‘Vorsprung durch Technik,’ extends beyond technological advancement; it’s about leveraging technology to enhance lives and fostering a mindset that challenges the status quo.”

She further detailed Audi’s deep-rooted connec tion to the Chinese market, highlighting the “Jin Zai Audi” campaign. “With over 35 years of history in China and a customer base significantly younger than the global average, we are dedicated to a customer centric approach,” Mo explained. “ ‘Jin Zai Audi’ embodies joy, confidence, and a renewed spirit of self-expression, resonating with the evolving needs of our Chinese audience.”

A SHARED VISION FOR THE FUTURE

The SAIC Audi x Feng Chen Wang collaboration, unveiled at the “Jin Zai Audi” salon, signifies a powerful dialogue between automotive engineering and fashion artistry. It is a testament to the brands’ shared commitment to progress, cultural exchange, and the creation of emotionally resonant experiences.

“This collaboration is a celebration of self-expression and the power of design to transcend boundaries,” said Mo. “We are thrilled to partner with Feng Chen Wang to bring this unique vision to life.”

“I see this collaboration as a platform for story- telling, rooted in identity, cultural heritage, and community,” Feng Chen Wang added. “Every pattern and detail we design narrates an authentic story, creating an emotional connection with our heritage and the future.”

SAIC Audi and Feng Chen Wang invite media and enthusiasts to explore this groundbreaking collaboration, a testament to the power of innovation, cultural fusion, and the boundless possibilities of creative partnership.