Audi A7L x Feng Chen Wang
Audi, a brand synonymous with over 115 years of automotive innovation, and Feng Chen Wang, the pioneering Chinese-born, London-based designer, have ignited a dynamic collaboration that transcends traditional automotive partnerships. The synergy between these two visionaries was unveiled at the “Jin Zai Audi” salon, a platform for exploring the emotional connection between design, culture, and the future of mobility.
The salon, featuring Feng Chen Wang and Jennie Mo, Head of SAIC Audi Brand Communications, delved into the shared spirit of progress that unites Audi and Feng Chen Wang, resulting in a unique collaboration that redefines automotive and fashion aesthetics.
SAIC AUDI’S LEGACY OF PROGRESS: A FOUNDATION FOR INNOVATION
Jennie Mo illuminated Audi’s enduring commitment to innovation, tracing the brand’s roots back to the merger of four German manufacturers. “Progress is in Audi’s DNA,” she emphasised. “Our brand motto, ‘Vorsprung durch Technik,’ extends beyond technological advancement; it’s about leveraging technology to enhance lives and fostering a mindset that challenges the status quo.”
She further detailed Audi’s deep-rooted connec tion to the Chinese market, highlighting the “Jin Zai Audi” campaign. “With over 35 years of history in China and a customer base significantly younger than the global average, we are dedicated to a customer centric approach,” Mo explained. “ ‘Jin Zai Audi’ embodies joy, confidence, and a renewed spirit of self-expression, resonating with the evolving needs of our Chinese audience.”
FENG CHEN WANG: A FUSION OF TRADITION AND FUTURE-MODERN DESIGN
Feng Chen Wang, whose aesthetic is described as “Future-modern, authentic, and multidimensional,” shared her design philosophy, rooted in fusing traditional craftsmanship with innovative technology and deconstruction. “My designs are inspired by life experiences and Chinese heritage, creating gender neutral clothing that is functional, conceptual, and personal,” she stated.
Wang expressed a profound connection to Audi’s spirit of progress. “Deconstruction, for me, embodies the courage to advance and challenge the status quo, mirroring Audi’s own pursuit of innovation,” she remarked. “Just as Audi uses technology to enhance lives, I use fashion to enrich personal expression, breaking boundaries of gender, class, culture, and occasion.”
THE A7L: A CANVAS FOR CREATIVE EXPRESSION
The collaboration features a reimagined SAIC Audi A7L, embodying the fusion of SAIC Audi’s engineering and Feng Chen Wang’s design vision. Jennie Mo described the A7L as “a new take on performance art” and an expression of individuality. Feng Chen Wang’s interpretation extends to a curated clothing collection, with the white shirt as a key element, symbolizing self-discovery and the integration of traditional craftsmanship with innovative technology. The white shirt, in Feng Chen Wang’s design, is seen as a timeless fashion item, unbounded by class, gender, occasion, or tradition, and bridging Eastern and Western cultures.
A SHARED VISION FOR THE FUTURE
The SAIC Audi x Feng Chen Wang collaboration, unveiled at the “Jin Zai Audi” salon, signifies a powerful dialogue between automotive engineering and fashion artistry. It is a testament to the brands’ shared commitment to progress, cultural exchange, and the creation of emotionally resonant experiences.
“This collaboration is a celebration of self-expression and the power of design to transcend boundaries,” said Mo. “We are thrilled to partner with Feng Chen Wang to bring this unique vision to life.”
“I see this collaboration as a platform for story- telling, rooted in identity, cultural heritage, and community,” Feng Chen Wang added. “Every pattern and detail we design narrates an authentic story, creating an emotional connection with our heritage and the future.”
SAIC Audi and Feng Chen Wang invite media and enthusiasts to explore this groundbreaking collaboration, a testament to the power of innovation, cultural fusion, and the boundless possibilities of creative partnership.
Audi, a brand synonymous with over 115 years of automotive innovation, and Feng Chen Wang, the pioneering Chinese-born, London-based designer, have ignited a dynamic collaboration that transcends traditional automotive partnerships. The synergy between these two visionaries was unveiled at the “Jin Zai Audi” salon, a platform for exploring the emotional connection between design, culture, and the future of mobility.
The salon, featuring Feng Chen Wang and Jennie Mo, Head of SAIC Audi Brand Communications, delved into the shared spirit of progress that unites Audi and Feng Chen Wang, resulting in a unique collaboration that redefines automotive and fashion aesthetics.
SAIC AUDI’S LEGACY OF PROGRESS: A FOUNDATION FOR INNOVATION
Jennie Mo illuminated Audi’s enduring commitment to innovation, tracing the brand’s roots back to the merger of four German manufacturers. “Progress is in Audi’s DNA,” she emphasised. “Our brand motto, ‘Vorsprung durch Technik,’ extends beyond technological advancement; it’s about leveraging technology to enhance lives and fostering a mindset that challenges the status quo.”
She further detailed Audi’s deep-rooted connec tion to the Chinese market, highlighting the “Jin Zai Audi” campaign. “With over 35 years of history in China and a customer base significantly younger than the global average, we are dedicated to a customer centric approach,” Mo explained. “ ‘Jin Zai Audi’ embodies joy, confidence, and a renewed spirit of self-expression, resonating with the evolving needs of our Chinese audience.”
A SHARED VISION FOR THE FUTURE
The SAIC Audi x Feng Chen Wang collaboration, unveiled at the “Jin Zai Audi” salon, signifies a powerful dialogue between automotive engineering and fashion artistry. It is a testament to the brands’ shared commitment to progress, cultural exchange, and the creation of emotionally resonant experiences.
“This collaboration is a celebration of self-expression and the power of design to transcend boundaries,” said Mo. “We are thrilled to partner with Feng Chen Wang to bring this unique vision to life.”
“I see this collaboration as a platform for story- telling, rooted in identity, cultural heritage, and community,” Feng Chen Wang added. “Every pattern and detail we design narrates an authentic story, creating an emotional connection with our heritage and the future.”
SAIC Audi and Feng Chen Wang invite media and enthusiasts to explore this groundbreaking collaboration, a testament to the power of innovation, cultural fusion, and the boundless possibilities of creative partnership.
A SHARED VISION FOR THE FUTURE
The SAIC Audi x Feng Chen Wang collaboration, unveiled at the “Jin Zai Audi” salon, signifies a powerful dialogue between automotive engineering and fashion artistry. It is a testament to the brands’ shared commitment to progress, cultural exchange, and the creation of emotionally resonant experiences.
“This collaboration is a celebration of self-expression and the power of design to transcend boundaries,” said Mo. “We are thrilled to partner with Feng Chen Wang to bring this unique vision to life.”
“I see this collaboration as a platform for story- telling, rooted in identity, cultural heritage, and community,” Feng Chen Wang added. “Every pattern and detail we design narrates an authentic story, creating an emotional connection with our heritage and the future.”
SAIC Audi and Feng Chen Wang invite media and enthusiasts to explore this groundbreaking collaboration, a testament to the power of innovation, cultural fusion, and the boundless possibilities of creative partnership.