Exploring harmonious contradictions and functionality for summer or winter – integrating our signature multidimensional design for a new and radically different footwear.
FENG CHEN WANG X UGG
“The clash of cultures, background and origins of both brands is exactly what makes this partnership interesting and meaningful. We’re excited to see the combination of how our signature functionality and deconstructed design language can play with such an iconic footwear as UGG in a fresh new way.” - Feng Chen Wang
Reconciling the iconic UGG DNA with our multidimensional aesthetic, Feng Chen Wang X UGG is a new take on timeless design – a collection characterised by harmonious contradictions that is equally suitable for summer or winter.
FEEL YOU CAMPAIGN FILM
EVENT & PRESENTATION
FEEL THE NIGHT
Hosted by Ugg in Shanghai, Feng was invited to Ugg's "Feel the Night" event to discuss the story, design, and to showcase the collaboration through an installation display and presentation. The collaboration is a combination of how our signature functionality and deconstructed design language explores harmonious contradictions and functionality by challenging the definition of seasons and gender. The presentation gave a glimpse into our Spring Summer 21 collection styled with Ugg's classics and new range.⠀